Who We Are
Formerly operating as ASF Financial Consulting, our firm has been serving the Durham Region since 2009.
We strive to not only provide our clients with accounting and taxation services, but, to also arm them with the tools and information they need, to enable them to play a greater role in their financial management and decision making.
Our firm is owned and managed by the “dynamic” Andrea Fernandes, CPA, CGA. In addition to holding her Chartered Professional Accountant designation, Andrea holds a Bachelor of Business Administration from York University, and is a Certified Professional Bookkeeper with the Institute of Professional Bookkeepers of Canada (IPBC).
In addition to managing the firm, Andrea is the wife to an amazingly supportive husband, mother to 4 awesome children, and teaches accounting & tax at Durham College. As a wife and mother, she fully understands the challenges associated with balancing work and home life.
Andrea began her accounting career in 1998 and has gained a wealth of experience in both corporate and small business environments, across a wide range of functional areas, including accounting, tax, process engineering and technology.
This breadth of certifications and experience provides her with the unique ability to view your matters holistically: identifying, and assisting you in implementing, the best financial solution for your business.
Chartered Professional Accountant
As a business owner, you know your business and industry better than anyone else. Your background and experiences represent a wealth of information for us. As a new client, we take the time to consult with you in detail, to fully understand your business’ strengths, needs and urgent pain points.
Once we have assessed what is working, as well as what could be working better, we develop a plan that outlines the best approach for moving forward. By applying our experience and maximizing your business’ existing strengths, we will present you with the best plan forward.
In recent years, technology has become more accessible than ever before. We see the incredible benefits this trend can have for our clients, and have embraced it. We continually look for new apps that our clients can implement to introduce efficiencies, enhance controls, and improve the timeliness and reliability of their accounting data.
We strive to provide you with detailed information in formats that will best enable you to make the decisions that are critical to your company’s success and on a timeline that works for you.
Who Do We Work With?
We view regular bookkeeping as so much more than just a menial task. Businesses in all stages require pertinent information on a regular basis, in order to answer questions about issues such as: profitability, product mix, growth strategies, financing needs, etc.
Tech-friendly business owners who understand and embrace the value associated with timely, accurate and reliable financial information are our kind of people!